Do you know about the little-known holiday nestled between Black Friday and Cyber Monday? It's grown to prominence in recent years, but few people know about it!
Small Business Saturday was created by American Express in 2010, and occurs each year on the Saturday following Thanksgiving. The day encourages consumers to shop small "in support of small businesses that create jobs, boost the economy, and invigorate neighborhoods across the country."
American Express has committed to helping small businesses thrive. This year, they have spent around "$200 million on initiatives to support small businesses."
Many small businesses were impacted by the COVID-19 Pandemic this year, making it more important than ever to shop small.
Here are 4 reasons why you should shop small this Saturday!
When you shop small, you avoid crazy lines and packed stores filled with people trying to get the best deal. When you shop online or with local businesses, you can avoid the crowds and improve your overall shopping experience.
Supporting small businesses means supporting job growth. The Small Business Administration found that 67% of new jobs were created from small businesses. The national economy also benefits from more new jobs created by small businesses, with the majority of small business revenue being re-invested back into the business.
Shopping small almost always ensures excellent customer service. Small businesses have a much more vested interest in retaining customers, so customer service is key! Larger companies have less to lose if an individual customer has a poor experience.
For example: At Lifetones, we are committed to the happiness of our customers. We offer a 365-Day, 100% Money-Back Guarantee, and our Customer Care team is standing by to assist you. Our team is available by phone or email to make sure our customers are satisfied!
Small businesses can offer something even better: relationships with their customers. With a smaller customer size, small businesses have the luxury of taking their time and ensuring the best experience possible. To small businesses (like Lifetones), customers are more than just purchases.
Here at Lifetones, we want to see our customers build healthy lifestyles. We love hearing how our products have worked and how they have changed people's lives. We really care about our customers and love to interact with them.
To encourage you to shop small this Saturday, we are continuing to offer 15% off your entire Lifetones purchase. Just use code BFCM15 at checkout to claim your offer on our website, or visit our store on Amazon to find our latest deals!
We hope you have a great rest of your holiday weekend!
Sources:
American Express About Shop Small